3) Frito-Lay's gathers daily sales data and sorts it by product line and by region. The marketingmanagers use the data to evaluate the market share of different Frito—Lay products compared to oneanother and to competing snack foods in each region where the company does business. A) case studyB) acquired databaseC) syndicated researchD) marketing information systemE) marketing intelligence system

The correct answer is: D. Marketing information system.

Explanation:

Modern marketing requires more dynamic and intelligent information systems every day. The real-time information for decision making every day becomes more relevant. Focusing marketing strategies on the knowledge of customers and markets, requires having antennas placed on the market and multi-source data collection systems that allow anticipating market trends and thus making smarter decisions. Technology, Big Data and artificial intelligence are changing the rules of the Information Systems game.

The Marketing Information System and the digitalization of processes go hand in hand, allowing companies to use technology as a tool for making timely decisions for the market.

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