What is positioning? A. A part of a company-driven marketing strategy B. Dividing a market into smaller groups of buyers C. Developing profiles of market segments D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers E. Selecting which segments to enter

D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

Explanation:

Positioning simply consists in establishing a specific market position for the product or service relative to the products or services that the competition offers.

For example, Wal-Mart has found that its most effective positioning strategy is to occupy the market place of the cheapest retail store. Wal-Mart does not try to appeal to everyone, it tries to offer the cheapest products in the market (which in itself has a very wide appeal, but the appeal is not universal anyway).

The correct answer is letter "D": Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Explanation:

Positioning refers to the efforts a company makes to focus on a single niche that drives the firm to provide a specialized product in an attempt to satisfy its target market. Segmentation is important in this strategy to identify what sector of the market the company will work on. By positioning the firm establishes its image which causes different impacts on consumers and competitors.

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