Identify four reasons that an international airline such as Southwest or Delta would invest in a project when an analysis using both payback period and net present value indicates it to be a poor investment. (Hint: Think about qualitative factors.) Provide an example of an investment project that supports your answer.

1) consistency of the investment decision with corporate objectives

2) commitment to quality

3) corporate culture

4) business responsibilities to society and other external stakeholders.

Explanation: Qualitative factors are outcomes of decisions that can not be measured or quantified.

A company's project having a poor payback period and net present value may still go ahead with the project when it considers the consistency of the project with its corporate objectives; corporate culture; commitment to quality; its responsibilites to society.

there's 11 people for the 1st position. then, no matter who gets it, there's only 10 left for the second, and then 9 left for the third. 11 x 10 x 9 = 990.   the answer is there are 990 different ways the positions can be filled by these applicants