Large firms with multiple offerings in a particular product category engage in targeting strategies to obtain a bigger share of the market, increase the overall market for the product categories they sell, and diversify their businesses.

Differential targeting strategies

Explanation:

The reason is that differentiated products cost more to the customers because the customer is paying for a new technology and as a result paying more. The company that pursue differentiated strategy because its product is innovative, will earn more than other pricng strategies. The market share of Apple is twice to that of Samsung because Apple's product is far much differentiated than Samsung and as a result earns twice to that of Samsung.

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