A healthy fast-casual restaurant that offers only vegetarian and vegan meals insists on portraying organic ingredients in its advertisements, charges a higher price for its meals, and has a rigorous quality control process to insure the cleanliness of its facilities. What strategy is the manufacturer using to deliver superior value to customers?A. leveraging its power over suppliers
B. lowering the buyer's overall cost
C. signaling value by targeting sophisticated buyers
D. incorporating tangible features
E. incorporating intangible features

Option C Signaling value by targeting sophisticated buyers

Explanation:

The reason is that the company is following differentiated strategy because it is providing its customers with quality food which includes organic food, vegan and vegetarian food with a outstanding quality control procedure in place. This gives a sense of entertainment to its customers who then likes to order more and give priorities to the product of the fast casual restaurant. So these values play a vital role in grasping the customers by marketing the values and attributes that the company is going to deliver its customers.

explanation:

what

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: