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Business, 27.02.2020 02:27 Ayori144

The multiattribute attitude model is designed to: a. shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market. b. predict how a customer will evaluate a product, retailer, or channel based on its attributes and how important these attributes are to the customer.
c. forecast inventory needs based on a multiple regression model.
d. stratify the target market by examining customers' attributes and determine the retailer's or product's position in the market.
e. modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product.

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