Business, 27.02.2020 04:23 sloth53

A likert scale with an odd number of scale points between "strongly agree" and "strongly disagree":

(a) cannot have equal scale distances.

(b) cannot have a neutral middle point.

(c) must have a verbal label on each scale point.

(d) is often used in marketing surveys.

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A likert scale with an odd number of scale points between "strongly agree" and "strongly disagree":<...

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