1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement 2. In recent years Nike has moved strongly to develop markets for running shoes in the Far East, particularly in China. Discuss how Nike might go about stimulating such underdeveloped markets

This means that Nike's success has been as a result of Luck, NIKE HAVE BEEN FORTUNATE.

Nike's CEO was a Marathon racer he understands the need of athletes,so he made their needs available and part of the Nike range of products.

Nike became fortunate as they had the required marketing strategy and presence in most parts of the world.

Part B

By Sponsoring sporting events in the far East.

By Encouraging partnerships with distributors and marketers.

By making the needed sports ware available in the far East.

Explanation: Nike is a multinational corporation, which is engaged in the making,designing and marketing of sports wears world wide, it was founded about fifty six years ago.

Nike's success has been fortuitous in the sense that it became very lucky to have the required needs of sports people, through the Activities of its CEO who is also a former athlete. He helped to make products that supports and enhances performance in different sports.

Nike can stimulate under developed markets by

Sponsoring sporting events, Partnership with local distributors and marketers and making the required sports wares available in the local communities.

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