Jeremy runs a SCUBA diving shop in Cozumel, Mexico. Jeremy has tailored his diving operation to serve serious divers preferring deeper diving profiles and longer dives. His marketing program is geared specifically to attract this type of diver which, apparently, is his:

Customer base

Market segment

Target audience

Target customer

Target Market

Target market

Explanation:

The target market is one of the group of the customers where the various types of firms are targeting for the purpose of selling their products and the services.

For developing the various types of marketing based plans in an organization the target market is one of the initial step in the planning process.

According to the given question, Jeremy is running the shop in mexico where they sell the Scuba diving equipment and he start making the various types of marketing programs for the purpose of attract the diver by using the target market.  

 Therefore, Target market is the correct answer.

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