Recall that Festinger and Carlsmith gave participants either $1 or $20 for telling others that an experiment was fun and interesting. The experiment entailed turning pegs on a pegboard one quarter turn at a time. Thus, in actuality, the experiment was tedious and boring. Study results showed that a. neither $1 nor $20 could induce participants to tell other people that the experiment was interesting. b. after telling people that the experiment was interesting, participants in the $1 condition tended to express a more favorable attitude toward the experiment. c. after telling people that the experiment was interesting, participants in the $20 condition tended to express a more favorable attitude toward the experiment. d. participants in the $1 condition were less likely to follow the experimenter’s instructions.

Who is better at multi-tasking? in business, employees are often asked to perform a complex task when their atten-tion is divided (i.e., multi-tasking). human factors (may 2014) published a study designed to determine whether video game players are better than non–video game play-ers at multi-tasking. each in a sample of 60 college stu-dents was classified as a video game player or a non-player. participants entered a street crossing simulator and were asked to cross a busy street at an unsigned intersec-tion. the simulator was designed to have cars traveling at various high rates of speed in both directions. during the crossing, the students also performed a memory task as a distraction. two variables were measured for each student: (1) a street crossing performance score (measured out of 100 points) and (2) a memory task score (measured out of 20 points). the researchers found no differences in either the street crossing performance or memory task score of video game players and non-gamers. “these results,” say the researchers, “suggest that action video game players [and non-gamers] are equally susceptible to the costs of dividing attention in a complex task”