A hotel chain has a Vice President of Customer Experience whose role involves catering to the specific needs and preferences of their most valuable guests. The marketing plan for this hotel chain should describe a customer intimacy strategy.

a. True
b. False

True

Explanation:

Consumer intimacy strategy is a strategy based on paying high attention to customer needs, building deep and lasting relationship with them which help to align the company priority to these need. it helps to establish connection between the customer and the company.

The role in the question involves catering to the specific needs and preferences of their most valuable guests which falls within the scope of customer intimacy strategy.