profiles the major forces and trends that are impacting the industry, including pricing, competition, regulatory forces, substitution, technology changes, and supply/demand trends.

Industrial Analysis profiles the major forces and trends that are impacting an industry, including pricing, competition, regulatory forces, substitution, technology changes, and supply/demand trends.

Industrial analysis can be described as a tool which allows a company to understand its position relative to the other competitive companies. It allows business owners to identify the potential threats or opportunities being held in front of the company.

An industry analysis consists of three major elements: the underlying forces at work in the industry; the overall attractiveness of the industry; and the critical factors that determine a company's success within the industry.