Business, 28.02.2020 21:14 devinluck100

Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-priced competitor, Kelly's Calorie Counter (KCC). Stu is convinced that an advertising campaign touting the superior design and 3-year warranty will help recover share. He placed advertisements in the New York Times and Wall Street Journal newspapers. NYT claims a single-issue audience of 251,000, while WSJ claims that one issue will reach 203,000. NYT's audience is 11% college professors and only 45% business people. WSJ shows Stu research that business people are 56% of their readership, 18% are farmers, and 5% are college professors. NYT charges $12,000 per quarter page ad, while WSJ charges $8,800. What is the New York Times CPM for college professors

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Stu's Mellow Meter Miser (MMM) has recently experienced a sales decline due to the entry of a lower-...

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