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Business, 29.02.2020 00:04 dodieoddle

In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n) marketing research method.

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In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferr...
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