A business plan is
a. a document that outlines the organization's long-term goals and direction.
b. a firm's resources or capabilities along with their competitive strategic potential.
c. a proposed firm's goals, strategy for achieving them, and standards for measuring success.
d. the need the firm will fill, the operations of the business, and its expected revenues and expenses.

Answer :

. a proposed firm's goals, strategy for achieving them, and standards for measuring success.

Explanation:

A business plan is a proposed firm's goals, strategy for achieving them, and standards for measuring success.

The business plan outlines how the firm will meet it set goals and objectives and the strategy it will use in achieving them. It must also include how the firm will measure it's success.

It is a written orderly statement of the firm's goals ,methods of achieving the set goals and how it will measure its achievement.

Business plan gives the organisation a sense of purpose.

answer; trojan horse;