To provide a sustainable competitive advantage, a capability must satisfy all of the following criteria EXCEPT be: Group of answer choices without good substitutes. hard for competing firms to duplicate. valuable to customers. technologically innovative.

Be Technologically Innovative.

Explanation:

To provide a sustainable competitive advantage, a capability must satisfy all of the following criteria EXCEPT be technologically innovative. Sustainable competitive advantage can be defined as the advantage or the benefit which any organization can use for the longer period of time in order to differentiate themselves from their competitors and moreover, which is also very to be copied and imitated by the competitors. If any organization want to achieve sustainable competitive advantage then their capability must not need to be technologically innovative because in today's world, technology can easily be imitated and copied by the competitors. For example, Apple was left behind by Samsung technologically, whereas, Nokia also lost the same arena of game to Samsung and Apple as well, therefore, if someone will go for having competitive advantage on technology, it will not be a sustainable one, for longer period of time.

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