Which of the following best describes personal selling? Personal selling is a paid form of communications about an organization, its products, or its activities that is transmitted through a mass medium. Personal selling is a nonpaid form of communication that seeks to influence the attitudes, feelings, and opinions of stockholders, suppliers, employees, and political bodies about an organization. Personal selling is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product. Personal selling is an activity that offers customers or resellers a direct inducement for purchasing a product.