Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the . a. timely, efficient, and targeted approach to connecting with your leads b. timely, effective, and targeted approach to connecting with your contacts c. timely, efficient, and targeted approach to connecting with your contacts d. timely, efficient, and segmented approach to connecting with your contacts