A producer of a new energy drink wants to find out if it is cost effective to license the Gold’s Gym logo to display on its packaging. Two test packages for the product were developed: One package with the Gold’s logo; the other without. A sample of consumers (representing the firm's target market) is invited to select an energy drink from a display containing packages without the logo along with packages for several competing brands of energy drink. A second sample of consumers is asked to select an energy drink from a display that contains the same competing brands and the package that has the Gold’s Gym logo. This is an example of research using

Oliver's company is planning the launch of their hybrid cars. the company has included "never-before-seen" product benefits in the hybrid cars. which type of advertising should oliver's company use for the new cars?

Bcorporation, a merchandising company, reported the following results for october: sales $ 490,000 cost of goods sold (all variable) $ 169,700 total variable selling expense $ 24,200 total fixed selling expense $ 21,700 total variable administrative expense $ 13,200 total fixed administrative expense $ 33,600 the contribution margin for october is:

Which of the following businesses is most likely to disrupt an existing industry? a. closer connex developed an earphone that receives emails and text messages and converts them to voice messages. the first models had poor reception, but they rapidly improved over time. b. mega technologies reconfigured the components used in its touchscreen tablets to create a new type of wearable device for use in restaurants and other service industries. c. particle inc. developed a teleportation technology that can transport physical materials instantaneously across great distances. d. altrea added advanced camera technology to its premium line of smartphones so that they would take the highest-quality photos of all phones on the market.