C2B Solutions, a healthcare researcher, segments its clients by the following; Self Achievers, Balance Seekers, Priority Jugglers, Direction Takers and Willful Endurers. This is an example of segmentation.

psychographic.

Explanation:

Psychographic segmentation is the process by which consumers are grouped on the basis of shared psychological characteristics such as personality traits, attitudes, values, beliefs, motivation, and priorities. This tool is used to explain and predict consumer behaviour.

This is one of the most effective methods of segmentation, and engages in product design and marketing in a focused manner.

C2B Solutions is practicing psychometric segmentation by segmenting its clients by the following; Self Achievers, Balance Seekers, Priority Jugglers, Direction Takers and Willful Endurers.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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