The process that individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires is known as .

The process that individuals or groups go through to select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires is known as  Consumer Behavior.

The process that deals with the study of how the individuals and the organisations selects, purchases and uses and disposes the goods and services is the consumer behavior. These are done for the satisfaction of their wants and needs. The main thing that is associated with the consumer behavior is the motivation and psychology of the purchasing person.

It deals with the activities of the consumers in purchasing a particular product or services and the motivations that is responsible for that selection of the product. The consumer behaviors can be classified as  habitual buying,complex buying variety-seeking buying and dissonance-reducing buying.

answer; is usually (less than) the socially optimal level of consumption;

answer; risk transference;