Stephen is preparing his pitch for a bank representative that will be considering him for a business loan. He lists the resumes and credentials of chefs who are working in the restaurant’s kitchen. This is an example of what marketing principle (from the 7 Ps)?

People

Explanation:

Probably the most important P of the services marketing mix is people. Services rely on the customer experience and the company's employees are the ones that make the difference. E.g. a restaurant can provide the most delicious food, but if the waiter is rude and treats customers very badly, the whole experience will be negative. Until artificial intelligence replaces us, people will be the cornerstone of the service industry.

1. avoid them

2. a talk with them

3. ask someone you trust

4. ignore

5. call police