Apple Inc."". Create a company report that includes financial highlights. What can you say about Apple’s financial performance? Compare Apple with key competitors. Submit a one page summary in class and attach the report. (This is a separate assignment than the BB discussion case)

A company report is a report that gives detailed information about what a company has done and how successful it has been.

When this report is generated to capture annual performance it is referred to annual report.

An example of Apples Quarterly report is given below

Explanation:

Apple Reports Record First Quarter Results

iPhone, Wearables and Services Drive All-Time Record Revenue and Earnings

On January 28, 2020 Apple announced financial results for its fiscal 2020 first quarter ended December 28, 2019. The Company posted quarterly revenue of $91.8 billion, an increase of 9 percent from the year-ago quarter and an all-time record, and quarterly earnings per diluted share of $4.99, up 19 percent, also an all-time record. International sales accounted for 61 percent of the quarter’s revenue.

Apple recorded its highest quarterly revenue ever, fuelled by strong demand for her iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables.

Tim Cook, Apple’s CEO stated that during the holiday quarter their active installed base of devices grew in each of their geographic segments and has now reached over 1.5 billion. This according to him is a powerful testament to the satisfaction, engagement and loyalty of their customers — and a great driver of their growth across the board.

“Our very strong business performance drove an all-time net income record of $22.2 billion and generated operating cash flow of $30.5 billion,” said Luca Maestri, Apple’s CFO. “We also returned nearly $25 billion to shareholders during the quarter, including $20 billion in share repurchases and $3.5 billion in dividends and equivalents, as we maintain our target of reaching a net cash neutral position over time.”

Apple is providing the following guidance for its fiscal 2020 second quarter:

Apple’s board of directors has declared a cash dividend of $0.77 per share of the Company’s common stock. The dividend is payable on February 13, 2020 to shareholders of record as of the close of business on February 10, 2020.

Apple periodically provides information for investors on its corporate website, apple.com, and its investors relations website, investor.apple.com. This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance and details related to its annual meeting of shareholders.

Apple versus Competition

Apples top competition in order of strength are:

For the purposes of this writ, we would look at Microsoft and Dell.

1. Microsoft

The CEO of Microsoft is Satya Nadella.

Microsoft develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers and laptops.

Microsoft generates $932.3K in revenue per employee Microsoft's IPO generated $61M. Microsoft has 42 companies in its portfolio, and its first investment was made in 1999.

Based on data from Microsoft's latest SEC filings, its Annual Revenue is

$134.2B. In terms of revenue. Apple ranks higher than Microsoft with a total of $267.7B.

2. Dell

The Chaiman and CEO of Dell Corporations is Micheal S. Dell.

Dell is a computer technology company that develops, sells, repairs and supports computers and related products.

Dell has a revenue of $90.8B, and 150,125 employees.Estimated Annual Revenue.

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