Market segmentation involves aggregating prospective buyers into groups that have common needs and will

respond similarly to a marketing action.

Explanation:

Market segmentation is the strategy of marketing that involve dividing the consumer market on the basis of similar taste, interest, age, location, needs or any other factors which are common. It help the company to customize the product and reach maximum customer to gain market share.

There are four type of market segmentation:

answer; (a) searching for information can be done quickly;

answer: a. the kind of population living in your neighbourhood.

the census explorer data tool by the us census bureau allows the user to zoom in on any neighbourhood within the united states and find the kind of people residing in that by race and age.  

the tool needs to needs to be used twice – once in order to find what type of people reside in a neighbourhood, and then to see the age groups of the people in the same neighbourhood.