Mildred, the marketing manager of an automobile manufacturing company, is responsible for pricing products, conducting market research, and designing advertising campaigns and promotional activities for the company. In the context of organizational authority, which of the following functions does Mildred most likely perform?
A) Line function
B) Staff function
C) Support function
D) Advisory function

LINE FUNCTION

Explanation:

In management, a line function is any kind of daily operation that covers purchasing, manufacturing, and selling that is directly involved in carrying out the purpose of an organization.

Mildred, the marketing manager of an automobile manufacturing company, is responsible for pricing products, conducting market research, and designing advertising campaigns and promotional activities for the company.

Mildred's functions according to above definition involves selling; and she is directly involved in carrying out the purpose of an organization. Hence she performs a line function

Option A; LINE FUNCTION

Explanation:

In management, line function is any kind of daily operation such as purchasing, manufacturing and selling that is directly involved in carrying out the purpose of an organization. If line function is interrupted, it affects customers or profits.

Line function is directly involved in the core work of an organization to ensure the organization meets its business objectives.

* Staff function involves the provision of advice and other support to those involved in a line action.

* Support function are supporting activities carried out by an organization in order to permit or to facilitate the core business functions, its production activity.

Therefore, Mildred most likely performs LINE FUNCTION.

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