Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as

lead generation.

Explanation:

Lead generation -

It refers to the process of generating the interest of consumers regarding any goods and services , is referred to as lead generation .

The method is useful in the field of marketing , as it increases the possibility of the consumers buying the product and hence , increases the sale , which in turn is profitable to the company .

The method of lead generation is the part of advertizing or publicizing the goods and services .

Hence , from the given scenario of the question ,

The correct answer is lead generation .

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