True Ketchup Inc. manufactures and distributes sauces, pickles, and spices. The company has separate divisions responsible for developing and marketing each item. Thus, the company has adopted a approach to departmentalization

Product

Explanation:

Product departmentalization is the process of organizing employees based on the product line they work with. For each product line, there are departments with functions ranging from the production to the sales for that particular product.

Since True Ketchup Inc. has separate departments responsible for developing and marketing each product, they have adopted a product departmentalization approach.

Product approach to departmentalization  

Explanation:

product departmentalization requires grouping activities according to product lines thus placing all activities related to the product or the service under one manager. Each major product area in the corporation is under the authority of a senior manager who is specialist in, and is responsible for, everything related to the product line.

Hence True Ketchup Inc. has adopted  a Product approach to departmentalization  

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