A cultural attitude marked by the tendency to regard one's own culture as superior to others is called.
A) ethnocentrism.
B) polycentrism.
C) geocentrism.
D) technocentrism.
E) none of these.

The correct answer is letter "A":  ethnocentrism.

Explanation:

In anthropology, ethnocentrism is the belief of individuals or groups believing they are superior to others because of features such as language, custom, religion or behavior. These individuals assume their culture is the point of reference of others, thus, all other cultures should imitate them. Ethnocentrism is called cultural ignorance.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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