What type of Internet monitoring technique records information about a customer during a Web surfing session such as what websites were visited and how long the visit was, what ads were viewed and what was purchased?

The correct answer is Clickstream.

Explanation:

Clickstream, also known as Click Tracking, is the route that any user takes once they enter a web page. With it, you can know what pages you visit and in what order, as well as how you get to each of them. It is one of the points that are discussed in web analytics when studying the behavior of visitors who come to them.

It is one of the vital elements to carry out the analysis of clicks of any online site, since it collects all the interaction of the users and the sequence they define with it. In fact, both for publishers and for webmasters and even for members of marketing departments, it is a very revealing and interesting graphic data set in order to evaluate strategies .

Knowing that flow of clicks allows you to check what are the behavior patterns of visitors when browsing a page, verify if the routes and hierarchies are well established and even analyze if there is any usability problem in any section of a page.

One more component within the entire framework that is part of the analysis of a website, especially in terms of usability. The clickstream is a concept that should be familiar if you have a website or consider its launch due to its importance when analyzing its good performance in terms of performance and user experience.