"If Impossible Foods can convert meat eaters into buyers who will accept no substitute for Impossible Burgers and who will spend considerable time and effort to acquire the Impossible Burger, then the company will have achieved ."

The company will have just achieved brand insistence

Explanation:

Brand Insistence is the best goal that every marketer dreams to achieve. This is a type of uncommon consumer loyalty for a particular brand where the consumer totally accepts or wants only that brand and does not want to compromise it with any substitution or generic product.

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