Sophie wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Honda is by far the best brand. Sophie goes to a Honda dealership. She notices a Honda Civic that is at a reasonable price point. However, she likes the fact that the Honda Accord is a mid-sized car, but it is more expensive. Sonya tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Sophie sought advice from her friend is an example of . Her attempt to weigh the benefits of the vehicles against one another is .

external information search; evaluation of alternatives

Explanation: Sophie seeking advise from her friend in order to get a new car is known as external Information search. External Information search is a bid to know the situation of a thing, event better before making conclusions and decisions, most cases external Information search are advise gotten from outsiders or those who have experience with such product. Sophia's attempt to choose from advise and the choices she has presents an evaluation of alternative; analysing choices presented to you in order to make the best decision.

answerconversion factor;

answer the law of increasing costs;