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Business, 10.03.2020 02:13 ashleyivers3
Ethel and Jan have just started a new company, Jantel, Inc., and are having trouble deciding which marketing path to take to drive sales. Ethel believes they should follow a make-and-sell philosophy that focuses on improving their product, whereas Jan believes they should be more customer-oriented and find the right products for their customers. Which of the following BEST describes this situation?A. Should Jantel, Inc., follow a product or selling concept?
B. Should Jantel, Inc., follow a societal marketing or production concept?
C. Should Jantel, Inc., follow a product or marketing concept?
D. Should Jantel, Inc., follow a marketing concept or a societal marketing concept?
E. Should Jantel, Inc., follow a production or selling concept?
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Ethel and Jan have just started a new company, Jantel, Inc., and are having trouble deciding which m...
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