Business, 10.03.2020 04:28 thesusan7494

A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Explain the phase of new-product development that occurred during this process with the chain and its supplier

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A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancak...

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