The traditional method of developing a marketing plan has four main elements: situation analysis, marketing objectives, marketing strategy, and marketing tactics (or action programs).

Top down

Explanation:

Top down marketing plan is one in which the sales are directed towards a target market in such a way that it relates to the needs of the target market as well as specifying sales objectives.

Top down marketing involves situation anaysis, marketing objectives, marketing strategy ans marketing tactics.

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Top down.

Explanation:

The top down marketing strategy contains 4 principal sections, they are:

- situation analysis

- marketing objectives

- marketing strategy

- marketing tactics (or action programs).

This marketing strategy is done by first analysing the current situation of the market and the company's capacity to meet the market demand.

The next stage is where marketing objectives are drawn based on the situation analysis.

The marketing objectives will invariably give rise to a marketing strategy, and this will give rise to the actions to be taken.

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