According to the of Alderfer’s ERG theory, an already-satisfied lower-level need can become reactivated when a higher-level need cannot be satisfied.

regression theory

Explanation:

According to the regression theory of Alderfer’s ERG theory, an already-satisfied lower-level need can become reactivated when a higher-level need cannot be satisfied.

Alderfer proposed a regression theory to go along with the ERG theory, where he propounded that when needs in a higher category are not met then individuals redouble the efforts invested in a lower category need.

For example if self-actualization or self-esteem needs in the Maslow's hierarchy of needs are not met then individuals will invest more effort in the physiological and safety category in the hopes of achieving the higher need.

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