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Business, 10.03.2020 08:18 Morehollie7229
When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from because it defined competition in traditional category and industry terms. A. marketing myopia B. factor elimination C. category points of parity D. factor reduction
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When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee...
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