"Karen wants a new laptop. She has looked at several brands and found one model that has all the specifications she wants and falls within her budget as well. Which of the following stages of the consumer decision making process is Karen currently in?"

a. Need recognition
b. Alternative evaluation
c. Purchase decision
d. Postpurchase evaluation

The correct answer is letter "B": Alternative evaluation.

Explanation:

In the decision-making process, the stage of alternative evaluation is one in which consumers gather information about different products that could fulfill their needs and makes comparisons in an attempt to choose the best option available. Several factors will influence the final decision consumers will make such as price, availability, and product features.

Then, Karen will be in the alternative evaluation process of the decision-making process since she is considering buying one laptop after analyzing different options based on the laptop's features and price.

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