Business writers prefer the active voice because in active-voice sentences the . a. subject is the recipient of the action b. subject is the doer of the action c. bad news is de-emphasized d. doer of an action is concealed

Advertisers are usually very conscious of their audience. choose an issue of a popular magazine such as time, sports illustrated, vanity fair, rolling stone, or the like. from that issue select three advertisements to analyze. try to determine the audience being appealed to in each advertisement and analyze the appeals used to persuade buyers. how might the appeals differ is the ads were designed to persuade a different audience.