Business, 10.03.2020 16:31 ahoney2233

You are Kelly Browne, the CEO of Marshall & Gordon, and you are committed to pursuing a strategy that adds executive positioning to your traditional public relations services.

What challenges does this new strategy create inside your firm?

1. The type of personnel required for each is different

2. Executive positioning relies on people with intimate relationships with C-suite while in PR, success is mostly dependent on relationships and networking.

3. It has the potential to cannibalize the PR businessAs people become more committed to the EPP, it inherently will work as PR since if the C-suite of people change the way they act, a lot of the business world will too.

4.It messes with the organizational structure and can create confusion through undefined roles

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You are Kelly Browne, the CEO of Marshall & Gordon, and you are committed to pursuing a strategy...

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