The challenge of indirect benefits occurs when the social, economic, or environmental benefits of a company's sustainability commitments do not directly benefit primary .

The challenge of indirect benefits occurs when the social, economic, or environmental benefits of a company's sustainability commitments do not directly benefit primary customers or clients.

Explanation:

An indirect gain is a profit which can not be directly measured but is still appreciated-as opposed to the more readily quantified direct benefits like decreased headcount or increased revenue. The indirect advantages progress only when the customers or clients are also benefited, otherwise one or another day the failure of such tactics, destruction of  image of firm, etc would happen.

Labor productivity is the best illustration of a technology's indirect gain; greater performance does not necessarily contribute to the elimination of an ongoing cost element but is understood in the context that it helps workers to do their roles better and quicker.