A bank conducts a survey in which it randomly samples 24 of its customers. The survey asks the customers which way they use the bank the most: (1) interacting with a teller at the bank, (2) using ATMs, or (3) using the bank's Internet banking service. It also asks their level of satisfaction with the service they most often use (on a scale of 0 to 10 with 0equals very poor and 10equals excellent.) Does mean satisfaction differ according to how they most use the bank?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.