What is a brand audit?
A) The response of a local focus group
B) A comparison of your business and your competitors' businesses
C) An annual analysis of customer perceptions versus D) your branding efforts
A government assessment

Brand audit is a comparison of your business and your competitors' businesses.

Option B

Explanation:

Brand audit can be stated as the assessment of the current position of the brand as compared to the rivals in the market. In simpler words, brand audit can be stated as a health check up for the business entity.

The typical elements that are included in auditing a brand are namely,

It helps in evaluating the strengths, weaknesses and inconsistencies in the business scenario. This would enable the brands to address the problematic areas and solve the inconsistencies thereby, developing the brand.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.