If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use , whereby you have someone translate your literature from American English into French, and then have a second fluent French speaker translate the French into American English.

back translation

Explanation:

When a company uses back translation, it will first translate its product literature to French, and then it will hire a French translator to translate it back from French to English to make sure that the words make sense. This way the company makes sure that whatever was translated in the first makes actual sense.

For example, if you use the google translator, you will get a literal word by word translation of whatever you want to say in another language, but it doesn't mean other people will understand those words in the same way as originally wrote them. This can also happen to companies, specially when dealing with extremely different languages like Chinese where even huge corporations like Pepsi made terrible translation mistakes (e.g. Seven Up meant useless frog XXX), that is why Coke is simply Coke or Coca Cola in other languages.

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