When the bicycle manufacturer, Trek, determined that some consumers use bikes for green transportation whereas others use them for a hobby, they were most likely assessing the of its bicycles to consumers.

Core Customer Value .

Explanation:

When the bicycle manufacturer, Trek, determined that some consumers use bikes for green transportation whereas others use them for a hobby, they were most likely assessing the core customer value  of its bicycles to consumers. The core customer values are the core benefits of the products which customers seek in the product in order to meet their basic requirement of buying that particular product. Marketers are required to turn core benefits into the actual product first in order to meet the basic requirements.

answer; management is about coping complexity and leadership is about coping with change; i believe this is correct; ///good luck                                          

(b) management: leadership