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When Coca-Cola launched a differing soda product line that includes: regular coke, cherry coke, vanilla coke, coke zero, etc. next to its signature drink, Coke, the company ran the risk of . This occurs when the introduction of a new product causes a decrease in the sales of another product within the same company. The goal is to acquire larger market share.
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When Coca-Cola launched a differing soda product line that includes: regular coke, cherry coke, vani...
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