Who is more likely to use a service like Groupon or Cellfire, and why? Your answer should consider the consumer’s motivation, ability, and opportunity (MAO) to process information.

If you were advising steve ells, what could he have done to evaluate the all- organic concept? is the concept viable at all? how would he be able to estimate the price elasticity (that is, how high does price have to get before he begins losing significant numbers of customers)? given the fierce competition in this industry, is his concept pleasant but unrealistic? or does the organic position provide chipotle with sustainable competitive advantage?