What is a brand voice? (select all that apply) a. Expresses brands human qualities b. It's the tone that customers hear c. Tells why customers purchase d. Tells what a company (its people) are all about What is the difference between tone and voice? a. Tone is consistent and voice changes b. Voice is necessary tone is optional c. Tone is necessary voice is optional d. Voice is consistent and tone changes 3From the list below which statements are included in Liza’s 5 Ds? (Select all that apply) a. Don't change your message b. Develop your personality c. Differentiate from the crowd d. Develop different whys. Your voice should be inspired by (a)