Which option best describes the marketing research process?

1) The marketing research process describes the ways in which data mining takes place. It helps businesses better promote their products and services to consumers.

2) The marketing research process involves the gathering, analysis, and explanation of data. It helps businesses better promote their products and services.

3) The marketing research process consists of challenges that marketers must overcome to sell a product or service. It helps businesses keep their customers.

4)The marketing research process consists of steps that businesses use to select products and services. It helps them grow their product mix.