Small athletic shoe manufacturers such as Vans have targeted niche markets and made shoes designed to satisfy the needs of different specific groups of customers. This strategy is an example of:

A. market segmentation
B. mass customization
C. customized manufacturing
D. single chain marketing

A. market segmentation

Explanation:

Market segmentation is a strategy in marketing which involves the division of a company’s market target into different subgroups, each consisting of potential customers that share similar characteristics and traits based on demographics, behavioral, geographic, or psychographic characteristics. This ensures a better understanding of the target market in order for efficient marketing to take place.

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