Business, 12.03.2020 06:35 madelyngv97

Some firms find it attractive to target "niches" because: Group of answer choices There are more potential customers in niches. Niches are typically larger and, therefore, attract more competitors. Firms can gain a competitive advantage by 'specializing' on serving the more narrowly defined needs of customers in niches. Customers in niches tend to possess more variation in wants, needs, and demographic characteristics making it that much easier to develop marketing programs that will fit the requirements of at least some customers in the niche. None of the above.

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